When companies want to introduce new products and services, they create awareness through the use of advertising. On the same score, governmental and non-governmental organizations use their forum to introduce new policies and create social awareness respectively. The use of graphic design plays a very vital role in getting the attention of the public. The effective use of color and concepts help in achieving this aim. The visual appeal of the graphics is as important as the message it puts across. The visuals are deliberately engineered to appeal to the emotions and intellect of the people it hopes to reach.